Helping small to midsize brands generate attention, relevance and loyalty with Gen Z audiences by creating community-powered flywheels CONTACTEmail: sara@swprojects.coWebsite: swprojects.co EXPERTISE Gen Z digital trends Building online communities Delivering deep consumer Insights culled from communities Digital wellness and lifestyle trends Social Media Marketing TrendspottingSELECTED WRITING Harvard Business Review: The Era of Antisocial Social Media AdAge: WeWork May have Overreached But Lifestyle Brands Aren't Going Anywhere The Drum: Why Are Brands Trying So Hard to be Weird? Quartz: How Did Wellness Become our New Religion?SELECTED SPEAKING Harvard Business Review AskHBR: Reach Gen Z Through Social Media CMX Summit: Digital Campfires: A New Framework for Building Consumer Relatio...