Hi! I'm Sarah, but most people call me Sax. I moved to NY from 🐨 in 2012 "for a year or two" and after 9 years in the city, did the "move to LA" thing. I am an entrepreneurial brand builder and marketing leader with ~20 years of experience building multi-7-figure consumer product brands in billion-dollar categories like beauty, wellness, and fashion, ranging from concept to series A stages. My approach to marketing and building brands is rooted in my Sticky Brand DNA ™ framework and BFF Customer Connection ™ as the essential foundation. My role as a Brand Marketing Mentor and Business Coach is to help people tap into their potential as founders and give them a roadmap that leads them toward their goals. In 2024 I pivoted my retainer CMO consulting business into a mentorship and co...