Scott Wiseman — CEO & Founder, InterCore Technologies Since founding InterCore Technologies in 2002, I've built one of the nation's leading AI-powered legal marketing agencies from the ground up. What started as a technology development firm in Marina Del Rey has evolved into a 35-office operation serving law firms across 24+ states, pioneering what we call Generative Engine Optimization (GEO) — the practice of optimizing for AI platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. My background isn't traditional marketing. I'm a developer first, which is why InterCore approaches AI differently than agencies that merely use AI tools. We build AI solutions from the ground level, developing proprietary systems that have delivered measurable results: 400% average traffic...