Sergei Andriiashkin brings 25+ years of experience across in-house leadership roles, agency work, founding ventures, and consulting — enabling him to operate confidently at the intersection of strategy and execution. He specializes in complex business situations where direction, focus, or execution need to be rethought: market entry, scaling, business model shifts, organizational transformation, and strategic resets. His work spans both B2C and B2B, across fast-growing companies and large organizations. Sergei has worked across industries including IT, SaaS, telecom, fintech, retail tech, consumer electronics, automotive, chemicals, oil & gas, banking, retail, HoReCa, consulting, and edtech. He has collaborated with companies such as Tele2, Microsoft, Nokia, 3M, Citibank, JTI, Pan...