My career started in illustration and design and slowly evolved into agency and consultancy life. Having always been on the services side, I grew an appreciation for the importance of differentiating brand experiences by delivering personal and meaningful solutions. After 20+ years of leading brands, teams, and industries in to the digital space I decided it was time to do it for myself. Taking a strategic leap of faith, I started Hypnotic Herb in October of 2023 and have been steadfast about disrupting the cannabis landscape. In my short tenure in this industry, I have already learned some valuable lessons about this amazing plant and the benefits it brings to many adults. As we approach year 3, I'm determined as ever to see this industry vindicated after decades of disinformation and ...