Shelisa Demuth is a public relations executive and media startup founder specializing in go-to-market strategy for emerging brands and leaders. With over 15 years of demonstrated leadership in strategic communications and entrepreneurial support, she is the founder of LAUREL, a public relations firm for innovation ecosystems and the people who lead them. Her track record of innovative entrepreneurial activity is extensive, founding three companies and contributing communications and sales and communications leadership to several others. She is the former executive director at The Beta Group, the nonprofit organization which operates BETA, Twin Cities Startup Week and tech.mn. During her tenure, the organization doubled its community size from 25,000 to over 50,000 and successfully expan...