Shiv is the Founder and CEO of How To SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors and CEOs. As an advisor, consultant, and fractional CMO, Shiv has helped client B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand gen. Shiv also hosts one of the most popular podcasts for private equity investors: Private Equity Value Creation Podcast. He's a 2x bestselling author. His first book, Post-Acquisition Marketing, provides PE investors a framework to grow their portfolio investments faster in the first 100 days. His second book, Exit-Ready Marketing, gives Founders a 9-step process to improve their marketing sophistication and eventual valuation upon exit. Prior to How To SaaS, Shiv was the CMO ...