With over 17 years of dedicated experience in the dynamic realm of the fashion industry, my journey has taken me from the heights of high-end retail management to the intricacies of design, production, photography, and art direction. Now, as a strategic marketing professional, I specialize in guiding small to mid-sized businesses towards success.My expertise spans the entire apparel lifecycle, from initial design concepts to effectively converting consumers. Along the way, I've had the privilege of assembling and leading talented social media teams and conducting thorough audits to refine marketing strategies, ensuring alignment with key performance indicators (KPIs). Let's connect and explore how we can elevate your brand together.*Written by Ai*