Results-oriented start-up and growth enthusiast with a passion for making data-driven decisions. Experienced in driving marketing campaigns across lifecycle channels, optimising customer journeys through strategic testing, and managing end-to-end CRM strategies. Proven ability to deliver against objectives and KPIs in fast-paced environments. Expertise: growth marketing, data-driven strategy, A/B testing, content marketing, marketing strategy, user acquisition, multi-channel marketing, integrated marketing, performance monitoring, project management, cross-functional collaboration, and work in different time zones.