Keynote speaker at major European conferences and a 17-year eCommerce veteran, Stefan is the architect behind high-scale brands across two continents. Having successfully exited eCommerce businesses in both Europe and the U.S., he deeply understands the full lifecycle of digital commerce. Stefan is the founder of eCommerce Today, where he led a 35+ person agency in delivering high-density results for some of the world’s largest brands in over 15 countries. Today, he specializes in "Agentic Commerce"—the technical bridge between legacy retail and the AI-driven answer engines of 2026. Stefan’s "Grounded" framework moves brands beyond traditional search, ensuring they become the definitive, trusted recommendation for AI models like Perplexity and SearchGPT.