Strategic digital marketing and SEO leader with over 20 years of experience driving organic growth, visibility, and revenue for large and complex brands. Proven expertise in organic SEO, Generative Engine Optimization (GEO), content strategy, and reputation management, with a strong track record of improving rankings, authority, and conversion performance. Highly skilled in optimizing for modern search ecosystems including Google AI Overviews, ChatGPT, and other large language models, ensuring brands are discoverable across both traditional and AI-driven search experiences. Known for blending deep technical knowledge, data-driven insights, and creative strategy to build durable brand equity and deliver measurable, long-term business impact. AREAS OF STRENGTH - SEO - GEO - AEO - ORM - P...