I create and build unique content franchises that have driven more than $500M in digital and print revenue. As publisher, I led Rodale Books from $800K to $12M in profit in just one year. As co-creator of Eat This, Not That!, I helped establish current nutritional reporting guidelines for national restaurant chains. I've sold more than 25M books as publisher, editor or writer. As Editor in Chief I oversaw the fastest-growing men's magazine in America, Best Life. As Editorial Creative Director, I helped drive Men's Health from a single magazine of 600K circ to an international franchise with a worldwide audience of more than 25M. For AARP, I created The Whole Body Reset, a diet protocol that publishes in March 2022 in both book form and as a subscription service with a target of 1M subsc...