I consider myself an extremely agile worker, with experience in almost all aspects of digital marketing, including web design, SEO, PPC, social media, conversion rate optimisation and content marketing.I have taken numerous leading roles, developing full B2C and B2B digital marketing strategies. These have involved developing websites optimised for lead acquisition, combined with researching, identifying and testing the best marketing channels to generate high-quality leads in line with company KPI's.I have a very analytical approach to marketing, driving performance through testing innovative ideas via new technologies, with a strong focus on measurable ROI.