Steven Manifold is a Chief Marketing Officer with 25 years of experience in B2B marketing. Steven has built the marketing function at Ubisense, a spatial-awareness (IoT) platform provider for the global manufacturing industry, and previously held several marketing and leadership positions at Pegasystems, a Cambridge, MA-headquartered software vendor, and IBM, one of the world's largest IT companies, operating in over 170 countries. Steven is the owner of Tayona Digital, a B2B Marketing Advisory dedicated to helping smaller technology and manufacturing companies drive revenue from effective marketing programs. Tayona Digital also produced B2B Planr - an online planning application to help B2B marketers plan and track strategies, activities, budget, and results. Steven holds an MBA fro...