Sydney Myers is an AI marketing leader and leads AI transformation on the media team within marketing at H&R Block, enabling the organization to scale marketing systems and drive growth through automation and artificial intelligence. A Google Certified Generative AI Leader, Sydney focuses on the strategic orchestration of AI workflows that balance efficiency, impact, and humanity. Her approach is informed by over 15 years of digital media experience, ranging from building global audiences to managing branded communications for companies operating in niche markets. She is passionate about helping marketers leverage AI to scale performance in ways that are simple, practical, and genuinely exciting.