I am a results-driven PR professional with 9 years of experience across traditional and digital PR. Passionate about demonstrating the real value of PR, I deliver data-led impactful campaigns that boost brand recognition, enhance reputation and drive tangible ROI for both B2B and B2C clients.As a leader, I’ve built and mentored high-performing PR teams, excelling in media relations, crisis management and communications, outreach and campaign execution. With a deep understanding of the media landscape and SEO, I am experienced in blending traditional tactics with modern digital PR strategies, ensuring campaigns drive business growth, online visibility and a strong media presence.