I have 6+ years of content marketing experience ranging from long-form blogs and white papers to short-form social media and advertising copy. Currently, I work as a Senior Communications Specialist at Paylocity, where I develop and execute prospect-facing campaigns to generate leads and improve conversions. I'm a huge advocate for the role of content in the larger marketing strategy and am passionate about storytelling—crafting pieces that educate, entertain, and drive prospects down the funnel. Experience with: Wordpress, Google Analytics, Parse.ly, Wrike, Asana, JIRA, Hootsuite, FullStory, Figma, Ahrefs, Canva