Entrepreneur and Fortune 10 executive who consults with B2B, techs, startups, and divisions of larger companies. * Market complex products and services having long or difficult sales cycles. * Taxonomies for large, complex brands. Differentiate and break-out small brands from much larger competitors. * Get better leverage from existing budget and resources, improve sales effectiveness. * Sharpen or refresh your market positioning vs. competitors and substitutes. * Frameworks and processes to produce action-based strategies, budgets and benchmarks for ROI. * Outsource portions of your digital marketing and content strategy to complement your own. Scale and execute marketing on time, on budget, on brand -- to avoid starts/stops from turnover and non-strategic agencies. I work wi...
CEO at Merton Way Inc.