I head up the brand partnerships and sales promotion team at Lime. We work for FMCG brands to deliver BTL promotional campaigns, with a focus on in store activation, on pack and digital. I've been lucky enough to have worked with Mars chocolate for over 10 years, responsible for managing all of their film themed activation, including Sweet Sundays, an on pack cinema ticket offer, that has run for eight consecutive years. My expertise includes idea generation, project management and client servicing, promotional compliance, extensive knowledge of promotional mechanics, creative management and campaign evaluation. We also support a wide variety of clients who have a need for partnership marketing expertise. My specialist areas span partnership strategy, outreach, negotiation and campaign ...