Traci Robinson‑Williams, MBA, is an innovation & revenue growth strategist who helps growth execs find hidden revenue in their existing product portfolios. Over 25+ years, she has used this approach to help lay the foundation for more than $1B in new revenue for Fortune 100 and mid‑market companies, including GitLab, Accenture, and Verizon. Through her firm Claroti and her InnoMagination™ framework, she advises PE‑backed and growth‑stage firms on unlocking untapped opportunities in their current products and services. She is the author of InnoMaginate!.