Experienced Digital Marketing professional of over 7 years, with a knack for Digital Communication Strategy, Digital Performance Media Planning and Buying. Skilled in finding the right approach to target the right consumers using data-driven insights and impactful brand communication. Currently leading the brand, marketing and communications for FolioFox, a specialist Commercial Book Printing Company in Melbourne, helping authors and publishers "Print their Potential". Specialised in Performance marketing and Omnichannel Strategy & Media Planning. Passionate about UX, ethical marketing and consumer behaviour by using psychology and research to guide strategies for the best results.