I thrive at the intersection of marketing (SEO), operations, professional development, and project management. I love finding the path to least resistance and understand that creating change takes more than just top-down directives. It requires buy-in, a culture of trust and experimentation, and a clear vision.As the VP, SEO at Brainlabs, I oversee Brainlabs' SEO and Site Experience products and ensure the teams have the appropriate processes, tools, and training to do their jobs exceptionally well. Sure, I can do technical SEO and advise how to regex your robots.txt file to the nines, but I like working on something much more challenging: defining SEO strategy that integrates with an omnichannel approach, is bold, gets buy-in from stakeholders, and shows results.Previously, I've had th...