I’m a hospitality executive and founder of Valley Oak Hospitality, an independent consultancy advising luxury hotels, wineries, and residential assets on operations, design, and positioning. I’ve led award-winning hotels and resorts, giving me a clear view into what’s actually driving performance, guest expectations, and brand positioning in today’s market. I bring a well-rounded perspective that I trust you’ll find useful. I can speak to how decisions are actually made, how trends show up on the ground, and what’s working (or not) in real time. My view is informed by extensive travel and a deep knowledge of the industry, from its fundamentals to where it’s heading next.