Founder of Sunfyre.co , where he leads the design and global e-commerce strategy for a premium leather jacket brand rooted in timeless craftsmanship. With a background in luxury materials sourcing, digital retail and sustainable fashion, Partnered with LWG Gold-certified tanneries and uses premium sheepskin/lambskin full-grain hides to deliver refined outerwear. He’s passionate about bridging heritage leather craftsmanship with modern design aesthetics and digital shopping experiences, and often speaks on topics such as product quality, sourcing transparency, the patina development of genuine leather, and the rise of men’s premium outerwear in the global market.