10+ years experience in social media analytics - studying how people utilize social media to express themselves, share knowledge and engage with companies. Experience in utilizing social media data in various methods including to facilitate crisis monitoring, influence product development, adjust engagement strategy, understand reach and impact of marketing content, optimize marketing content, provide category and competitor analysis. Have had the opportunity to work across many industries. Clients have included: Nestle Purina, Roche Pharmaceuticals, General Mills, Lucasfilm, NBC Sports, General Motors, DOW, Restoration Hardware, Nvidia, Dr. Pepper Snapple Group, Kohls, Youtube Human Design : Emotional Projector