FB AND GOOGLE SETTINGS competitor analysis; strategy and funnel formation; Content specifications; preparation for the launch; A-B hypothesis testing; full launch; daily analytics; report. BRAND PACKAGING logo branding (corporate identity); printing; outdoor advertising; animation (gif-motion); web design. SMM competitor analysis; strategy; corporate identity; content production; copywriting; posting; holding contests; advertising with opinion leaders. PRODUCT TESTING customer interviews; market analysis; strategy; branding; packaging; launch of an advertising campaign