Performance marketing technologist with 10+ years building tracking and attribution systems. Founded ClickerVolt to solve the signal loss problem in digital advertising: most trackers send 3-5 matching signals to ad platforms, leaving up to 70% of conversion data on the table. Specializes in server-side Conversion API integrations (Meta, Google, TikTok), refund attribution, and helping marketers get accurate ROAS from their ad spend.