Wilbert D. Kragten is a seasoned consultant and strategic powerhouse in market entry and positioning, dedicated to empowering European SMEs - especially from the Netherlands - as they navigate the complexities of the U.S. market. With a sharp grasp of marketing dynamics and a proven track record, Wilbert delivers strategic insights that not only open doors but ensure businesses thrive in competitive landscapes.A prolific writer and speaker, Wilbert has authored papers and articles, delivered workshops, and appeared on TV and radio, sharing his expertise on market entry and positioning. Consulted by numerous companies, his insights on best practices are sought after worldwide.In his debut marketing playbook ‘Mastering the Marketing Entry’, Wilbert combines years of business and marketing...