Yates Jarvis is the founder of 2 Visions, an ecommerce strategy consultancy that works with consumer brands at $5M to $500M+ in annual revenue. Directs $500MM+/yr. Clients range from founder-led companies to global brands with established marketing leadership. The firm delivers strategy and execution across six capability areas: strategic direction, market research, growth marketing, customer experience, operational data, and executive coaching, all through a direct weekly working relationship. No junior staff. No handoffs. Yates is the strategist on every engagement. The firm's model is built on capability transfer, not dependency. Clients own every strategy, process, and improvement. Before founding 2 Visions in 2017, Yates co-owned ScoutAdvisor, a predictive analytics company adop...