Why trust?30 years ago, I worked as an engineer. A developer. Innovation was “my thing.” I was there on ground zero for the development of technologies such as Wi-Fi, Bluetooth, and USB. If you had told me that 30 years later, I would be researching, talking, and writing about trust, I would called you crazy. When it was time for me to conduct my Ph.D. research, I decided to find the answer to the question: why are people so much more creative when they work in startup companies than when they work in large, mature companies? I interviewed people from all over the world for two years and learned that for people to be creative and productive, they must have a culture of innovation (hence, I started the Innovation Culture Institute ), made of the autonomy that leaders give their employees...