I’m Yulian Hrab, founder of Excella PPC. I have 10 years of experience in paid advertising and I manage Google, Meta and Microsoft Ads for ecommerce brands and multi location service businesses, with a focus on clean tracking, smart structure, and profitable scaling. I’ve managed $50M+ in ad spend and I’m a blunt source on what actually wastes budget, what actually moves performance, and how ad platforms are changing.