PPC | Content Strategy | Analytics & Optimization The best marketing strategy is a combination of a "sprint" that feeds your pipeline with MQLs and a "marathon" that will eventually bring you referrals, customer fandom, and industry trust. A 500-words whitepaper on Ln won't make you the next tech unicorn, you need to push your boundaries, take risk, and provide true value to your prospects. The fishing is best where the fewest go.