GEO Audit

A GEO audit measures how generative AI assistants — ChatGPT, Claude, Perplexity, Gemini — describe and recommend your brand for the prompts your buyers ask. It records whether you appear, what's said, how competitors compare, and which sources each engine cites. It's the AI-era equivalent of checking your Google rankings, with one difference: you also learn exactly which coverage shapes the answer.

GEO is the practice of improving how AI assistants describe, recommend, and cite your brand. AI answers are assembled from press coverage, trade publications, reviews, communities, and structured content across the web — so GEO work means earning and shaping those sources, then measuring how the answers change.

SEO earns you a position on a results page; GEO earns you a place inside the answer itself. There's no page two in an AI response — you're mentioned or you're invisible. The inputs overlap (authoritative content and coverage help both), but GEO puts far more weight on earned media: the articles, reviews, and podcasts AI engines treat as evidence.

Ask Featured to run a GEO visibility audit for your domain. It queries your brand and category prompts across ChatGPT, Claude, Perplexity, and Gemini and reports back what each engine says, where you're missing, and which sources are shaping the answers — in minutes, without you juggling four chat windows and a spreadsheet.

Consistent presence across credible sources: news coverage, trade publications, review sites, Reddit and community discussions, podcasts, and your own structured content. Engines synthesize what trusted sources say; brands cited widely and described consistently get recommended. That's why earned media is the input to AI visibility — and why an audit that names your missing sources is immediately actionable.

Expect roughly one to three months for new coverage to shift how assistants answer — engines refresh at different rates, and some lean on recent sources more than others. That lag is why continuous tracking beats one-off audits: you want to see each placement propagate into answers, engine by engine.

ChatGPT, Claude, Perplexity, and Gemini — the assistants your buyers actually use to research categories, shortlist vendors, and check reputations. Audits run the same prompts across all four so you can compare answers and sources side by side.

GEO auditing is included in every Featured plan — free to start, with paid plans at $39/month (Lite) and $79/month (Pro, billed annually). Every plan includes every feature; only usage scales. Continuous tracking via workflows is included on paid plans.

Because buyers increasingly ask assistants instead of search engines — “best X for Y” questions now get a synthesized answer, not ten blue links. PR is how you get into that answer: coverage, quotes, bylines, and podcasts are the sources engines cite. AI visibility is becoming the measurement layer for earned media.

Both — that's the point. The audit names your gaps and the sources behind them; the rest of Featured closes those gaps with journalist requests, bylined articles, podcasts, and press releases. Then the workflow re-measures, so you see the needle move.