LinkedIn Influencers

Describe your niche and the buyers you want to reach — “find LinkedIn influencers in supply chain with audiences of operations leaders” — and Featured returns creators with real authority there: what they post about, how their audience engages, and whether that audience matches yours. Refine conversationally, then have Featured draft the outreach.

Because that's where B2B attention concentrates: buyers research vendors, follow practitioners, and form opinions in the feed, often long before a sales conversation. A trusted voice explaining your category reaches decision-makers in a context built for work — something consumer platforms rarely deliver for B2B.

Three tests: authority (do they actually know the space — practitioners and founders outperform commentators), audience match (are their followers your buyers, not just peers and job seekers), and engagement quality (are the comments from real professionals). Featured evaluates all three instead of ranking by follower count.

For most B2B goals, a portfolio of niche and mid-tier creators outperforms one big name: their audiences are more targeted, their endorsements read as more credible, and partnerships cost less. Reach helps at the top of a launch; trust converts. Featured helps you build the mix deliberately.

Reference their actual work — a series they've run, a take they're known for — propose something their audience benefits from, and be plain about the commercial arrangement. Creators ignore generic partnership blasts; they respond to people who clearly read their content. Featured drafts outreach in exactly that shape.

Paid or material partnerships must be clearly disclosed — in the US, FTC guidance requires plain-language disclosure visible in the post itself. Reputable creators handle this naturally, and clear disclosure protects your brand as much as theirs. Featured's campaign briefs include a disclosure section by default.

It's included in every plan — free to start, $39/month (Lite) or $79/month (Pro, billed annually). Every plan includes every feature; only usage scales. What you negotiate with creators is between you and them; Featured helps you shortlist, vet, and brief.

Decide the job first — awareness, pipeline, launch amplification — then instrument it: dedicated links, promo mentions, and Media Monitoring to catch the ripple effects, like your brand appearing in posts, newsletters, and podcasts downstream of a partnership.

Yes — agencies build per-client shortlists with audience notes, vet creators before pitching them to the client, and keep a workflow watching each client's niche for rising voices. It turns influencer research from a billable slog into a background process.