Acorn Finance is working on an article about how rising home equity is affecting homeowner renovation decisions and how contractors can better position projects as investments rather than expenses. We're looking to speak with contractors about how often financing conversations come up and how they help homeowners think through project affordability. We’re looking for insights on: - Whether homeowners are more open to larger projects because of equity gains - How often financing comes up during sales conversations - How contractors introduce financing options without sounding pushy - Whether financing options help close more projects - How contractors can better educate homeowners about funding options - Missed opportunities contractors see when financing isn't discussed Source requirements: - Residential contractors or remodelers - Contractors involved in estimates or sales conversations preferred - Must be U.S.-based - Minimum 5 years of experience preferred - Must be available for a 30-minute Google Meet interview Please include: - Name/title - Company - Years of experience - Types of projects - Website or LinkedIn