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American Marketing Association - Phoenix ChapterHow did you leverage local partnerships or collaborations for cost-effective advertising? Share one example of a successful partnership and its impact.

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Westfield CreativeHow did you successfully leverage user-generated content to grow your email list? What incentive did you offer that encouraged participation?

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Retailing CentralWhat’s one method you’ve used to attribute in-store sales to retail media network campaigns, like clean-room matched audiences or geo holdouts? Please share one test design and the single metric that convinced stakeholders of incremental lift?

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