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How do you ensure authenticity in video production?
Deadline: May 22nd, 2024 06:59 AM
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Zhanna Hamilton (Substack)
I'm writing an article about how trust is being restructured in the age of AI-generated content. When anyone can produce polished text, images, and video with a few clicks, the old signals of credibility – quality of output, professional polish, institutional affiliation – are becoming unreliable. I'd love your perspective on: – How do you personally decide whether to trust a piece of information, a source, or a person's expertise in 2026 – especially online? – Have you experienced a situation where AI-generated content created a trust problem – either for you, your team, or your industry? – What new signals of trust or credibility do you think are emerging to replace the old ones? – How does your organization or industry verify quality and authenticity now that AI can produce work that looks indistinguishable from human output? Please share specific examples where possible. I'm looking for real observations from people navigating this shift – not theoretical takes.
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My Biz Niche
How are you proving 'Human Experience' to search engines in an era where AI-generated content is the baseline? What unique ‘proof signals’ are you adding to your pages?
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EmbedSocial
Question for marketing teams, SEO specialists, web managers, etc.: Are you embedding video content on your website, especially YouTube videos? Do you see any benefits of such an action? Can you share best practices on how you approach video embeds?