I'm writing a piece about how businesses should define what their content needs to accomplish before making any strategy or format decisions. It will be geared toward companies that skip the foundational question — "what job does our content need to do?" — and jump straight to tactics. I'm looking for responses to any of the following: What's the first question you ask a business before touching their content strategy? What's the most common way businesses misdefine what their content is supposed to do? Can you share a brief example of content that was misaligned with a business's real goals and the correct purpose that emerged? Ideal contributors: Content strategists, CMOs, agency strategists, demand gen leads, or founders who've rebuilt a content strategy from scratch. Looking for specific, practitioner-level insights: frameworks, diagnostic questions, before/after stories. Responses will be attributed. Please include: Name, title, company, and LinkedIn or website URL.