We are writing an article targeted to employers of students, recent grads, and others who are early in their careers. Employers used to invest virtually all of their early career hiring budgets into on-campus recruiting. That's still a major use for many, but many are now investing a significant minority or even majority of their budget into online media. Some of that might be job boards like LinkedIn, Indeed, or College Recruiter. Some might be into social media sites like Instagram or TikTok. What should the advertising agencies that advice and buy media on behalf of these employers choose where to allocate the Q1 and Q2 recruitment advertising budgets?