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Sales experts, what are some signs that a prospect is ready to buy?
Deadline: Feb 18th, 2025 06:59 AM (May close early)
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I'm updating a comprehensive guide to the best real estate apps and looking for a licensed buyer's agent or real estate data professional who can provide specific insights on how the app landscape has changed for consumers post-NAR settlement and post-Redfin/Rocket merger. 1. When a first-time buyer asks, "Do I really need MLS access, or are Zillow and Redfin good enough?" — what's your honest answer? When does MLS portal access matter, and when is it unnecessary? 2. Since the Redfin/Rocket merger launched Rocket Preferred Pricing (1% rate reduction for year one), how should a buyer factor that into their app choice? Is the savings meaningful enough to influence which app you'd recommend, or is it more marketing than substance? 3. Buyers often say Zillow has the best interface but the worst data accuracy. From your professional experience, what specific types of information on Zillow or other apps should a buyer not trust without independent verification? 4. The NAR settlement now requires buyers to sign written agreements before touring homes. When a buyer taps "contact agent" or "schedule a tour" inside an app, what obligations might that trigger, and what do most buyers misunderstand? 5. What's the biggest mistake you see buyers make with their app-based home search strategy that costs them time or causes them to miss properties?