I'm working on a piece on Digital PR for Law Firms. I'd like to hear from Law Firms, Lawyers and PR pros. Some of the questions I have: -What is Digital PR? -Are you doing any digital PR for your firm? -Has it been effective for your Law firm? Do you think it's necessary for law firms? -What tactics do you employ to advance your digital PR goals if you are engaging in that? -How do you manage media relationships?