I'm writing a guide on copywriting for lawyers and law firms, specifically the challenge of communicating effectively with potential clients in plain, compelling language rather than legal language. I'd love to hear from lawyers, law firm marketing directors, and legal copywriters: • Do you write your own website copy, blog posts, and client communications, or do you hire someone? • Have you ever lost a potential client because your written communications were too complex or formal? • What's the biggest writing mistake you see lawyers make in their client-facing content? • How do you balance sounding authoritative and credentialed while still being approachable and human? • Have you ever A/B tested different copy approaches on your website or in emails? What did you learn? • How do ethics rules around legal advertising affect how you write about your services? • Has AI changed how you approach writing your content? I'm looking for candid, experience-based answers — not textbook advice.