I'm writing a guide on social media marketing for lawyers and law firms. I'd like to hear from lawyers and legal marketing professionals. • Which platforms are actually moving the needle for your firm and why? • Have you ever won a client directly from social media? • How do you balance being personable with staying professional and ethically compliant? • What content performs best for you: educational posts, case results, personal insights? • How much time or budget do you invest in social media and does the ROI justify it? • What's the biggest mistake lawyers make on social media? • Has video changed your social media approach? I'm looking for honest, experience-based responses, not general advice.