This is for a major rewrite of a guide on writing letters to home sellers, covering effectiveness data, Fair Housing compliance, templates, and the post–NAR settlement landscape. We’re looking for licensed buyer’s agents, listing agents or brokers, and real estate attorneys with direct experience handling buyer love letters in competitive offer situations.
1. In today’s market with more inventory and fewer bidding wars, are you still advising buyers to write personal letters? In what specific situations do you recommend them, and when do you steer clients away?
2. Please walk us through a specific transaction where a buyer’s letter clearly influenced the outcome, positively or negatively. What made it work or backfire?
3. How do you navigate Fair Housing concerns in practice when a client drafts a borderline letter? For attorneys: How would you advise an agent whose buyer insists on including personal details that could reveal protected-class information?
4. Have you seen the NAR settlement change how listing agents handle incoming buyer letters? Are agents less willing to pass them along now that buyer-agent agreements are formalized?
5. When a buyer wants to approach a homeowner whose property isn’t listed — a cold letter to an off-market home — what do you tell them? Is this considered legitimate practice or frowned upon in the industry?
Deadline: Apr 9th, 2026 11:59 PM (May close early)
Publisher:
C
clever
Need help? Learn how to answer your first Featured question here.