How Do You Decide Where to Allocate Your Marketing Budget? Marketing leaders constantly face a balancing act between doubling down on proven channels and experimenting with new opportunities that might perform even better. When allocating marketing budget, how do you approach this decision? Specifically: - Do you prioritize investing more heavily in channels and campaigns that are already delivering strong results? - Or do you deliberately allocate a portion of your budget toward speculative or experimental initiatives that could outperform your current strategy? - How do you determine the right balance between optimization and experimentation? - Are there specific metrics, frameworks, or decision-making processes you rely on when shifting budget between proven and unproven tactics? Looking for insights from marketers, founders, and growth leaders on how they balance scaling what works vs. investing in what might work even better.