I’m running a research study on how challenger B2B companies win against dominant market leaders in high-ACV, sales-led markets—and how AI-mediated discovery is changing early-stage influence. If you’re competing against the default choice in your category and have real learnings, I’d love to include your perspective in the Challenger GTM Pulse 2026. You’re a strong fit if you’re in B2B SaaS, services, or high-touch sales with typically $30k+ ACV and have recently faced a clear category leader in competitive deals. Ideal roles include: - VP/Head of Marketing, Demand Gen, Growth, ABM - VP/Head of Sales, RevOps, GTM, Commercial - Founder/CEO in a sales-led challenger business We will send the full question set via email after you respond. Key topics (you do not need to answer now): - What breaks the default choice when the leader dominates the category - Common loss reasons (trust gap, timing, installed base, procurement bias) - How challengers get into the shortlist earlier - What changed in inbound volume and quality over the last 12–18 months - Whether AI-mediated discovery has made early influence harder - Buying committee dynamics - Trust and discovery channels that are effective but underinvested