We’re conducting research for the Challenger GTM Pulse 2026 (publishing name), a data-backed report exploring how B2B “challenger” companies win high-ACV, sales-led deals against better-known incumbents. Most go-to-market playbooks are written for category leaders. But what about companies fighting the giants? We’re specifically looking for insights from: B2B companies with high-touch, high-ACV sales motions (€/$30K+ ACV) Companies operating as challengers in at least one strategically important market CMOs, VP Marketing, VP Sales, CROs, Founders, and GTM leaders Please submit a response ONLY if you are willing to answer a list of questions - answers will be anonymised or published with a attribution (however you choose).