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CMO TimesWhen planning promotions, how do you choose between a discount, a bundle, or a value add without harming future full‑price sales? Can you share a campaign where your offer structure was the deciding factor?

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TrendsettingWhen sales slowed, how did you choose between holding price, offering a discount, or adding value like bundles in your ecommerce channel? What simple test or threshold helped you avoid training shoppers to wait for deals?

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Optometry MagazineHow do you approach price transparency in the optical so patients understand lens and frame value without feeling pressured? What explanation or comparison has consistently turned a tough price conversation into a comfortable decision?

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