Reputation IntelligenceThis source request is for an interview that will become an article in the Communication Intelligence newsletter on the Substack platform.
If this appeals to you, please read and follow the brief points below before proceeding to the interview questions.
1. Briefly introduce yourself.
2. Please, no use of AI.
3. Copy and paste the questions (and question numbers) into your reply. Create a new paragraph, with a double space between the question and your answer.
4. No backlinks offered, yet your name, brief professional title, expertise, and business are highlighted and added to article tags for SEO.
5. Please send a professional headshot, perfectly focused and medium-large, to accompany the article.
INTERVIEW
Copy and paste the questions (and question numbers) into your reply, and double-space between each question and your answers.
1) UnitedHealthcare CEO Tim Noel, successor to the murdered Brian Thompson: "Yes, there is much room for improvement in the ways our company, our industry, and U.S. healthcare in general are run. But our mission at UHC is to do all we can to make the system work better for everyone by rolling back unnecessary requirements and improving affordability wherever possible—and no one pursued those goals with more heart than BT."
Despair and rage led to the killing of a healthcare CEO. Are some insurance companies now more alert and sensitive to consumer pain and anger over the difficulty of access (dependent on approvals) and affordability? If so, how much did Thompson's slaying play a role, if at all? If it did, why did it take this for an insurer to act?
2) Noel: "Like everyone, we at UHC are looking for bright spots. We’ve found one in our work easing patients’ path to affordable healthcare. In a world of fragile trust we remain committed to building our business in a way that truly delivers on that mission and turns our worst critics into our best advocates."
Fragile trust. Noel acknowledges it. How possible and likely is it that UHC and any insurer can "turn our worst critics into our best advocates?"
And if that is likely and credibility, trust, and relationship quality improve, will the public determine that it was always feasible?