We’re developing a new industry guide focused on how car dealerships are adapting to changing buyer expectations. Today’s buyers expect fast responses, personalized outreach, and seamless digital experiences across the entire journey, from discovery to service. We’re looking to feature real-world insights from dealership leaders who are actively modernizing how they operate. We’re particularly interested in short, specific examples or lessons learned in areas such as: Marketing and lead generation: How are you improving targeting, follow-up speed, or lead conversion? Reaching younger buyers: What’s working with Gen Z or younger audiences? Website and search: Have you made changes to improve visibility in search or AI-driven discovery? Customer data and retention: How are you using data to drive repeat visits or service revenue? Digital experience: What parts of the buying or service process have you digitized? Operations and back office: How are you streamlining internal workflows or improving team performance? Service experience: Have you introduced new ways to reduce friction for customers during service visits? Please include your name, title, and dealership (or group), along with a specific example, metric, or outcome if possible.